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UTM Generator Which Is Good To Use? Best Free Tools Available

Published on October 16, 2025
Updated on October 16, 2025
5 min read
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Why You Need A UTM Generator

UTM codes are special tags you add to your website links. These tags help you track where your visitors come from. For example, a UTM code can show you if someone clicked from Facebook, an email newsletter, or a Google ad. Using a good UTM generator makes this process fast and prevents mistakes.

There are three main reasons to use UTM tools:

  • Avoid mistakes: Creating UTM codes by hand often leads to typos. These small errors can mess up your tracking data.
  • Save time: The best UTM generators automatically fill common fields like “Source” or “Campaign.” You don’t need to type everything yourself.
  • Stay organized: You can keep all your tracked links in one place. This helps when you need to compare different campaigns later.

Without proper tracking, you’re basically guessing which marketing efforts work. UTM codes give you clear data to make better decisions.

Top 5 UTM Tools For 2025

Here are five simple, free options that work great for beginners and professionals:

1. Google Campaign URL Builder

The Google tool is perfect for basic tracking needs. It’s completely free and doesn’t require you to log in. It works seamlessly with Google Analytics, which makes it a top choice for many marketers.

Key features:

  • Simple interface that’s easy to understand
  • No registration needed
  • Integrates directly with Google Analytics
  • Supports all standard UTM parameters

2. UTM.io

This tool is ideal for teams working together. UTM.io offers a free plan with basic features. The paid plans start at around $10 USD per month if you need more advanced options.

Key features:

  • Save templates for repeated campaigns
  • Share links with coworkers easily
  • Team collaboration features
  • Campaign organization tools

3. Bitly

Bitly is famous for shortening URLs, but it also adds UTM codes. The free version works for limited use, which is perfect for small projects or personal blogs.

Key features:

  • Shorten URLs and add UTMs at the same time
  • Track click data in one place
  • Custom branded short links on paid plans
  • Social media integration

4. CampaignTrackly

This tool focuses on results tracking with helpful charts. It offers a free trial period, after which you’ll need to pay approximately $15 USD per month for the full version.

Key features:

  • Visual reports with charts and graphs
  • Multiple campaign tracking
  • Advanced analytics features
  • Comparison tools for different campaigns

5. Rebrandly

Rebrandly specializes in branded short links with UTM support. The free plan allows custom domains, making it great for businesses that want to maintain their brand identity.

Key features:

  • Create custom branded short links
  • Add UTMs to maintain tracking
  • Social media integration
  • Team collaboration options

How To Pick The Right Tool

Choosing the best UTM generator depends on your specific needs. Ask yourself these questions:

Do I Need Advanced Reports?

If you want detailed charts and analytics, tools like CampaignTrackly would be your best bet. These tools provide visual data that helps you understand your marketing performance better.

Will My Team Use This?

For team collaboration, UTM.io works great because it allows sharing templates and working together on campaigns. The ability to maintain consistency across multiple team members is invaluable.

Is It Easy To Use?

Beginners should start with Google’s free Campaign URL Builder. It has the simplest interface and doesn’t require any learning curve. As you get more comfortable, you can explore more advanced options.

How Many Links Do I Track?

If you manage hundreds of links monthly, consider a tool like UTM.io that offers better organization features. For occasional use, even the free Google tool will work just fine.

What If You Don’t Use UTMs?

Without UTM codes, you’ll face several challenges:

  • You won’t know exactly which ads bring results. This makes it hard to decide where to spend your marketing budget.
  • Fixing marketing mistakes becomes difficult because you can’t identify what went wrong.
  • Comparing social media performance turns into guesswork rather than data-driven decisions.

Proper tracking with UTM codes helps you understand your return on investment. You’ll know exactly which channels bring the best visitors to your site.

FAQ

What is a UTM code?

A UTM code is a simple text snippet added to a URL to track where website visitors come from. For example, ?utm_source=facebook tells you the visitor came from Facebook.

Are free UTM generators good enough?

Yes! Free tools like Google’s Campaign URL Builder work well for small projects and personal blogs. Only upgrade to paid options if you need advanced features or team collaboration.

Can I reuse UTM codes?

It’s best not to reuse UTM codes. Create new ones for each campaign to keep your data clean and accurate. Reusing codes can mix up your analytics and lead to wrong conclusions.

Do UTM tools work with all websites?

Absolutely! UTM tools work with any website as long as you use analytics platforms like Google Analytics. The UTM parameters themselves don’t care which site they’re attached to.

Can I edit UTMs after creating them?

No, you can’t edit existing UTM parameters. Always double-check your codes before sharing links. If you make a mistake, simply create a new link with the correct parameters.

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